Microsoft has made a deal with Hewlett and Packard to make Microsoft’s search engine, The Windows Live Search, the default search engine on all its PCs.
Staring from January, instead of the Yahoo Toolbar, customers of HP PC will find The Windows Live Search tool bar.
This move is believed to bring in revenue for the third largest search engine and help it compete with larger internet search and advertising engines like Google and Yahoo.
The idea behind the deal is that not many people change their defaults, Microsoft believes on this basis it can catch up with its competitors.
By getting more web searchers Microsoft can earn substantial returns out advertisement revenues. In the past the advertisers to Microsoft’s Windows Live update have had a complaint of low volumes.
Hewlett and Packard sells around 3.88 million personal computers just in United States of America and this tie-up is expected to substantially boost the number of people using Windows Live Search.
The new toolbar fashioned by Microsoft will give users access to Live Search in addition to HP services like Snapfish.