Gossip on Play Station Phone flares up again

Rumours about Sony launching a Play Station Phone (PSP) are on air again, and the phone is expected to hit the market by Christmas of 2009, an article in Marketing Week indicated.

Reports also suggest that Sony will release the phone itself rather than through its Sony Ericsson joint venture.

The device will be a Play Station with mobile phone utility, rather than the opposite.

Sony has already launched its F305 handset last week, which is fully loaded with motion-sensing gaming with distinguished gaming keys, but it is not branded as PSP.

Sony Ericsson has already introduced a range of Walkman and Cyber-shot based phones and done well with these brands.