iPhone 3G here – the queues live up to the hype

When the original iPhone was launched there were high expectations of queues and shortages. In reality the only queue appeared to be outside the Apple store in Regent Street.

iPhone 3G is another matter. Passing through a town centre at 7:45 this morning for a breakfast meeting, queues had already formed outside both O2 and CPW.

Coming back 2 hours later and the O2 store had sold out, and still people were trying to buy.

The iPhone 3G is truly a marketing success story. Build up anticipation, go short of stock on-line and then drive users mad with human pinball – I’m sure Oxford Street must have seen the hordes bouncing between stores for stock.

Typically though the O2 credit system collapsed! Pesky customers.