Sky in collaboration with Universal is all set to give Apple iTunes a run for its money with its soon to be launched BSkyB service.
Sky’s online MP3 music service will be channelled through BSkyB and will include music from Universal Records, which is the home to class acts like U2, Kaiser Chiefs, and Amy Winehouse.
The service is ready for release some time this year with an unlimited on demand Jukebox combined with limited monthly download.
The launch would mean that another step is taken the right direction to stop the increase in piracy and to make a new model of audio distribution that appeals to all.
Sky stated that the price of the service will be in competition to iTunes.
However the scepticism about the success of the service is there, as popular services like Napster have failed to make it through as an online music subscription service.
Nevertheless, Sky maintains that its services are user friendly and all the songs that are downloaded are free of DRM.
The DRM free tracks are becoming flavour of the season as Amazon is also going to launch a similar service this year.
However, Sky has an edge over its competitors as it will combine its music subscription with its TV and broadband packages.