A 10.1 megapixel camera for under £70 from a brand manufacturer would have sounded unreal a few months ago; but now Pentax has announced the availability of its brand new Optio E60 as from October 2008.
The camera packs in a number of features that should put it in a different league when compared with usual entry level competitors; first and foremost, it comes with a true 3x optical zoom lens that should add some oomph to your pictures.
There's also a face detection feature, shake reduction (High Sensitivity Digital Shake Reduction to be more precise), an image recovery function as well as the welcomed automatic mode with scene-recognition.
The E60 runs on standard AA batteries - good Lithium AAs should last 600 shots according to the manufacturer - and is available in black only.
In addition, Pentax also announced the M60 digital camera which throws in a 5x optical zoom, a slightly bigger 2.5-inch LCD screen and the ability to detect up to 32 faces.
So how does it compare with the competition? There are a number of 8MP cameras available for around that price with Samsung currently offering a 7MP camera for less than £50.