Game Over : Why Apple's App Store Marks New Golden Age For Developers

Beyond the figures, there's a fact. None of the big software companies (Microsoft, Adobe, Oracle etc) have directly benefited from the emergence of Apple's increasingly popular App store.

The Cupertino company gives developers the ideal platform to distribute their applications and App store is not only straight forward and easy to navigate, but also secure and stable.

Apple may be taking 30 percent of all revenues but that's a small price for peace of mind and this allows talented and smart individual developers to flog their codes to the rest of the world without having to fear from piracy.

The success of the App store is directly tied to that of the iPhone and if Steve Jobs is bullish about reaching USD 1 billion in net revenues fairly soon, then the iPhone better be an outright success.

10 million Apps were downloaded in the first week, with an additional 50 million in the following three weeks, out of the nearly 1600 iPhone applications currently available online.

Although that's a tiny number when compared to other platforms (Linux, Mac, Windows, Embedded devices), it's worth pointing to a few things: for the first time in a decade (or more) that a new Platform has attracted this kind of enthusiasm.

Based on figures available online, each iPhone user has installed roughly between 5 and 10 applications in the first month and this underlines how easy it is to install applications.

Itunes, which now integrates the App Store, gives Apple complete control on the three main media that people tend to download/access online : movies, music (and audio books) and applications (including games).

And this is where Microsoft and the other big guns need to be careful; although iPhone is very heavily consumer-based, it is the perfect Trojan horse to subtly invade and influence the corporate turf.