"Misleading" Apple iPhone Ad Pulled After Advertising Watchdog Ruling

No, your iPhone doesn't allow you to surf all parts of the internet, contrary to what their advert say - this led the Advertising Standards Authority (ASA) to ask Apple to can the current advert after coming to the conclusion that Apple's claims were false.

The iPhone doesn't currently support Java or Flash (or indeed Adobe's AIR or Microsoft's Silverlight) and Steve Jobs, Apple CEO, has already signalled his opposition to Adobe's ubiquitous Flash platform which he considers as being too memory hungry.

However, both Flash and Java are being used by millions of websites worldwide, which in effect means that Apple's TV advert did not tell the whole story as it did not include any Flash or Java websites.

Apple's defence is that it cannot ensure compatibility with every third-party technology in the world but it did support open standards like CSS, Javascript and Ajax (ed: So how come its own browser Safari, Mozilla' Firefox and Microsoft's IE are compatible with Java and Flash then?).

The ASA rightly ordered Apple to modify the advert before airing it again saying in its judgement that "We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website."