Porn surfers move on up to social networking says Aussie author

I was more than a little intrigued to read last night that Bill Tancer - a well-known Internet guru in Australia (it says here) - says that down-under Netters are eschewing Internet porn in favour of social networking sites.

Which amazed me.

It seems that, whereas a decade ago, 20 per cent of Aussie Netters were surfing for filth, only 10 per cent bother today.

Tancer - in his new book "Click: What Millions of People are Doing Online and Why It Matters" - says that analysing Web searches does not just reflect what was happening online, but gives a wider picture of society and people's behaviour generally.

According to the Reuters newswire, Tancer reckons that the vast majority of Netters are highly predictable in terms of their online behaviour and tend to repeat the same patterns "very specifically and predictably - from diet searches, to prom dresses, to what we do around the holidays."

Predictable eh? My Gawd, there must be a strange people out there - not surfing for porn...