10 Challenges that Google's Android Platform Faces In the Next 12 Months

Written by
Desire Athow

24 September, 2008

8. Platform Fragmentation
The laissez-faire approach of Google constrasts sharply with the pinpoint accuracy of Steve Jobs strategy with the iPhone. If controlled, platform fragmentation is a good thing as it creates variety and could turn Android into a proper Windows competitor in the long term. For example, netbooks by Intel could use Android, while web-awware embedded devices powered by Qualcomm or Marvell could prove to be a boon for Android. Windriver could put Android into other consumer devices including Aerial combat systems or automobiles. But left unchecked it could prove to be disastrous as every partner tries to pull the rug in their direction. Having a template like the early 1990s MPC recommended configuration could be useful to provide guidance and direction.

9. Symbianisation : Becomes a commodity, an after thought
People buy mobile phones (and computers) mainly because of hardware specifications with the software side often coming as an after thought. This is what happened with Nokia's Symbian, something that ultimately caused the whole mobile industry to go into "rigor mortis" as far as UI and OS were concerned until the iPhone appeared in the picture. Google cannot afford to let Android become another Symbian and let hardware manufacturers and network operators push the software platform in the small print section.

10. Security and privacy issues
Android market is going to be a favourite amongst potential hackers and cyber criminals as its community based approval system is not as stringent as Apple's App Store controversial filter policy. And this could have knock-on effects, especially as Android is expected to run on a bewildering array of devices whereas, in comparison, the iPhone OS runs only on ... the iPhone. And add in the fact that Google's intimate platform/advert interface - just like Internet Explorer and Microsoft Windows - could potentially land it in hot waters if privacy advocates get their way. And an Android phone without adverts would be almost worthless for Google.

In conclusion, the G1, as celebrated as it is, is only the start and the next few months will be decisive for Android's future. Another project which launched in November 2007 is Opensocial and it will be interesting to see whether it and Android "click" together in a foreseeable future...

Why not read our recent Android articles