Google Shelves Proposed Online Ad Partnership With Yahoo

BP has purchased the top spot on Google searches for the term "oil spill" in a bid to turn around the flood of negative publicity surrounding its disaster in the Gulf of Mexico. The UK-based energy company responsible for the...

Microsoft Corp and Yahoo Inc are all set to secure an approval from the European Commission for their search deal that will see Microsoft Bing search technology powering all the searches on sites owned by Yahoo including Yahoo...

Yahoo Inc and VMware have finalised an acquisition deal which will see the latter purchasing Yahoo’s enterprise email arm, Zimbra, which currently boasts of providing nearly 55 million email boxes to various organisations...

Microsoft and Yahoo seem all set to pose a stiff challenge to Google in the internet search sphere by finalising an all important search and online advertisement agreement. The two internet giants penned an agreement in the month...

It seems that Microsoft and Yahoo have finally managed to come to an agreement on their proposed partnership in online search and advertisement fields and are likely to make an announcement today.The proposed deal will see...

A content-tracking software company wants the internet's biggest advertising networks to siphon money from advertising on copyright-infringing websites and divert it to the material's original owners. No major ad network has...

Google has vowed to provide its users with more pertinent ads through what it calls interest-based advertising which some have already compared to controversial ad-targeting company Phorm. In a blog post written by Susan...

Search giant Google has announced that it will dump the internet advertising agreement it had with Yahoo after facing fierce criticisms from customers, rivals and regulators who saw the Google/Yahoo alliance as being resolutely...

Google's gradually introducing revenue generating features in Youtube in order to capitalise on the world's biggest video website and get some return on investment on the USD 1.65 billion. Under the new scheme, Youtube will...

Senator Herb Kohl has expressed his concerns over the contentious Google-Yahoo ad revenue sharing deal and urged US Justice Department to continuously monitor the deal, even if the deal eventually gets department’s nod.In a...

The controversial Google-Yahoo ad revenue sharing deal will surely get a nod from the US Department of Justice (DOJ), but only after the authority places some checks on it; an analyst predicted. Christa Quarles, MD Thomas Weisel...

A major advertisers' group has told US antitrust authorities that Yahoo!'s use of Google to supply some advertising will harm the advertising market. The US Association of National Advertisers (ANA) fears that the deal will limit...

Last month’s ad deal between Yahoo! and Google has flared the issue of monopolising the search engine market, as the deal is being testified in Congress for violation of ‘Antitrust Law’.   The deal, which...

The deal only applies to the US and Canada at the moment and US authorities have said they will investigate it, but it is likely that European authorities would also examine the deal if it were extended to the EU.The agreement...

Less than 24 hours after abandoning any hope of a Microsoft partnership, Online company Yahoo! has announced that it will outsource part of its advertising solution to Google for a 4-year initial term and two 3-year renewals at...