Venerable Beeb has announced that it will be looking for partners to create an open industry IPTV platform to allow content providers to roll out internet TV services more easily.
The BBC has gathered a lot of experience from its popular iPlayer platform and is seeking to spread it around under a scheme codenamed Canvas which will allow "any service to build applications onto the platform"; the platform being anything from a set top box to a smartphone.
Speaking at MIPCOM, the world's audiovisual content market, Erik Huggers, BBC's director of future media & technology, said that the corporation would like to create an open industry standard to avoid a situation of "death by a thousand cuts" and federate a very fragmented market.
During the iPlayer experiment, the BBC has had to create or modify its platform to accommodate the whims and wants of dozens of device manufacturers - Nokia's N96, Virginmedia, the Nintendo Wii, The Playstation 3, the iPhone etc - which has proved to be one stumbling block.
Huggers also provided with some interesting figures for the iPlayer; more than 220m videos have been viewed since its launch with punters spending on average between 20 to 22 minutes on the content.
Interestingly, only one in 13 users chose to download the content for later viewing. The overwhelming number of users chose to view the content immediately which might be a cause for worry for content delivery networks and Internet Service Providers, especially if online Video on Demand continues to rise.
You can read Erik Huggers blog here.