Sky Reaches 1.7 million Broadband Customers

Sky has announced its quarterly results which shows that the company has added a not-so insignificant 164,000 broadband customers from June to September, bringing the overall total to nearly 1.8 million subscribers, which is just under 20 percent of Sky Customer base.

The company reached 1m broadband users back in October 2007, a landmark which took only 14 months to be reached although basic broadband is provided for free to all Sky subscribers.

Overall, Sky added 87,000 customers in the past three month to pass the 9m subscribers mark and although the churn rate has been increasing slightly, nearly three out of every five Sky customers now have more than one Sky products, which indicates that Sky has successfully completed its transition being a single trick pony to a fully fledged triple-play provider.

A great uptake in Sky+ HD is more good news as customer growth jumped to 591,000, a 19 percent increase over three months, a direct result of the prolonged marketing campaign Sky has initiated.