Sky To Launch Video On Demand Online. Is it too little, too late?

BSkyB is looking to launch an online TV service that will allow non-Sky customers to watch Sky channels via the online service, Sky Player, provided that they fork out a (monthly) subscription fee.

Speaking at the MediaGuardian Changing Broadcast Summit 2008 in London, Mike Darcey, COO of BSkyB said that the service will be available within the next few months and won't be restricted to Sky customers as it is currently the case.

According to DigitalSky, the service will offer Sky's linear and on demand programmes.

Sky has yet to come up with more details of the service but it seems that the company is keen to explore all possible avenues in order to substantially increase its user base and hopes to reach 10 million subscribers by 2010.

The satellite broadcaster should be able to get thousands of hours of content from Sky1, Sky Sports, Sky Arts, Sky Movies, Sky News and could also include content from other third party providers, including BBC.

Sky's introduction of another programme on demand service also means that more and more households could forgo cable and satellite TV altogether.

Sky will certainly have to substantially bring down the price to compete with other free online Video on Demand like Five, 4OD and BBC's popular iPlayer.

Furthermore, Sky's own See, Speak and Surf package starts from £17 per month while another Sky package, "pay once, watch forever" has a one-off cost of £75; both of which could be serious competitors to the new broadband-only service

Related Links

A Sky Minidish that allows you to get Satellite Programmes Over The Air

Sky's Broadband Website

Sky's Pay Once, Watch Forever Website

Sky is also considering acquiring ailing Broadband provider Tiscali

Sky's Online Player website