Online Shopping in Q4 2008 expected To Rise by 15%

Despite the ongoing downturn in economy, online retailers could expect a bit of relief during the end of the year, if forecasts of a 15 percent rise in online spending by UK shoppers made in a recent study comes true.

According to a joint study by the Interactive Media and Retail Group (IMRG) and Capgemini, popularly dubbed as the ‘IMRG Capgemini e-Retail Sales Index’, the meagre 15 percent rise in online spending owes to the current economic recession, which is far below than the 54 percent year on year rise observed last year.

The index further notified that the year on year growth for the month of September sits at 14.8 percent, as against 73.2 percent recorded for the same period last year; moreover, the study noticed September as the third consecutive month that registered year on year growth below than the 20 percent mark.

Online sales of footwear, clothing, and other accessories will be worth GBP 1.26billion for the last quarter, while the web users will purchase alcohol worth GBP 233million online, during the final quarter of this year, the study predicted.

James Roper, CEO IMRG, emphasized on the significance of internet as an effective tool for the tough times in world economy, and said in a statement, “British shoppers will beat the crunch with Internet prices this Christmas, spending more than a billion pounds each week in the run-up”.

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