Live Search Cashback Scheme Is Success, Says Microsoft

Microsoft Corp. has announced that its Live Search cashback scheme, launched in May to lure the web searchers, has scored impressively on all the three parameters - return on investments (ROI) for advertisers, percentage of search queries for commercial purposes, and number of advertising offers on the system.

The company launched the program to acquire some breathing space in search engine market, which is currently being dominated by Google, and offered hefty discounts between 10 and 35 percent to the users, who use its Live Search to find and buy items online.

The software behemoth touts its Live Search cashback program as a great success, with advertisers posting 30 percent more products-based ads to the platform, and 4.8 million searchers on the web conducted around 68 million queries each month.

Commenting on the success of the program, Brad Goldberg, general manager Live Search, said, “We believe this early traction speaks to the differentiated and unique value proposition of Microsoft Live Search cashback for both consumers and advertisers, especially in these tough economic times”.

A study from the analyst firm comScore Inc. revealed that Microsoft registered 12.9 percent share for product searches in the second quarter, which is far better off than Microsoft’s share in overall search queries that stood at 9 percent this quarter.

Microsoft’s claims are further backed by the companies like eBay and Hewlett Packard Co., which stated that the ads they placed on Live Search performed better than other paid search ads online.

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