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Social Networking Websites Are Big Winners in 2008 Google Zeitgeist List

Google's Zeitgeist list of keyword terms reveals more about the psyche of a nation than anything else as serendipity searching becomes a pastime and the latest one reveals a few surprising terms as well as the nation's favourite.

Of the ten most searched terms in UK, 7 refer directly to websites - Facebook, BBC, Youtube, Ebay, Hotmail, Bebo and Yahoo - which highlights the growing habit of internet users to use Google to access websites rather than entering the URL in the address bar (ed: the epitomy of laziness).

The fastest rising terms in UK include the iPlayer, Facebook, the iPhone, Google's own Youtube, yahoo Mail, Obama, the CERN's LHC. Three other search terms are rather obscure one.

Friv apparently points to a free gaming website, Cam4 is a free webcam chat list while Jogos points to a list of Spanish websites (although it also brings up the Official Website of the Beijing 2008 Olympic games).

The Global Zeitgeist is heavily skewed towards the US presidential campagin with Sarah Palin making it to the top with Obama in sixth position. Surprisingly, Tuenti, a Spanish social networking website came in fourth and nasza klasa, a Polish social networking platform came in at 7th position while another obscure website, wer kennt wen, turned out to be a German Social network.

The iPhone, Chinese website Badoo, Facebook and Dailymotion were the fastest rising global search terms last year.

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Guardian - And lo, for Google did pass down its Zeitgeist of the most-searched terms of 2008

Hitsearchlimited - Google Zeitgeist 2008! It’s here at last

Utalkmarketing - Google releases most popular UK searches

Telegraph - Google zeitgeist hot search list underlines credit crunch worries

Indian Times - Facebook tops Google UK's most searched term list of 2008

Times Online - Palin beats Obama in Google's 'zeitgeist' rankings

Search Engine Journal - Sarah Palin Tops Google’s Global Zeitgeist 2008

Metro - Facebook tops Britons' Google wish-list

Mirror - Google Zeitgeist 2008: Revealed - the UK's most popular searches

Pocket-Lint - Google year-end Zeitgeist for 2008 revealed



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Desire Athow

I have been musing and writing about technology since 1999 back in my native country Mauritius, dreaming back in 1997 of a world full of avatars...

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