5 Reasons Why Yahoo's New CEO Won't Save The Firm

The news of Carol Bartz nomination as Yahoo's new CEO did not cause too many jitters on the stock market although shares of the search company went down by nearly 1 percent while its main competitors, Google and Microsoft gained 0.5 percent and 1.8 percent respectively.

If she manages to become Yahoo's new Messiah, Bartz will certainly have achieved a feat unmatched by any other women in technology. However, there are a few (as usual we've rounded five) reasons why naming her might not be good enough to save the Yahoo ship from hitting the iceberg.

(1) Carol who?

Some could say that she is a spent force since stepping down as CEO of Autodesk in 2006. Forbes no longer lists her as one of the most powerful women in tech in their updated 2008 list while Anne Mulcahy, CEO of Xerox and Safra Catz, President of Oracle are in the top 15.

(2) Different markets

Bartz gained her experience and kudos working at Autodesk, a software company whose flagship product is AutoCAD. The product is a $3995 purchase with 9 million users worldwide. Yahoo is a completely different firm in a vastly different environment. It is clear that she was not brought in because of her online credentials but more because she's a do-er, someone who can kick some a*r* around and make things move quickly. Yahoo is still the most visited website in the world and the hottest online property with more than 100 billion page views per month.