UK Twitter Traffic Increases Tenfold In One Year, Surpasses Digg

Microblogging website Twitter has apparently become more popular than social news aggregation service Digg according to number crunchers and web analyst Hitwise.

Latest figures show that Twitter is the 291st most visited website in UK, shooting up from 2953 back in January 2008, a 974 percent improvement in one year alone and this only paints part of the story as Hitwise doesn't account for mobile users and those using third party applications.

Hitwise, whose ranking is based on Pageviews alone, shows that Twitter was ranked 84th worlwide while Digg was 85th, nothing that Digg's popularity shrunk marginally compared to last year.

Twitter in general also attracted more users than Digg in the crucial 25 to 34 age bracket, accounting for nearly half of Twitters accounts compared to less than a quarter for Digg.

Events like the recent Hudson River plane crash and the Mumbai bomb attacks have been pivotal in recruiting more Twitter'ers and giving access to a more mainstream audience.

Twitter, which counts 31 employees and whose sole purpose is to allow users to write posts of up to 140 characters in length, has hailed as the next big thing after recording a phenomenal growth rate and attracting a $500 million bid from none other than Facebook.

The three year old company has raised money from a number of venture capitalists but have yet to come up with a revenue model (although the Japanese version of the site is supported by advertising).

Twitter has also given rise to a number of third party applications that have helped grow Twitter's popularity. Twitpic.com, Tweetdeck, Tapulous, twitterank.com and many more now form part of a very dynamic and fast-growing ecosystem.

But at the end of the day, it is unlikely to matter since both services are complimentary rather than rivals and Hitwise only depicts part of the whole landscape.

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Our Comments

Other services do not a huge increase in Twitter traffic while Digg has slightly decreased over the last year. Alexa shows Twitter at 599 while Digg.com is still at 284. Compete on the other site shows that Digg.com has a far more important presence than twitter. Twitter is ranked 528 compared to Digg's 21. According to Google Trends, Twitter is far more prevalent in Japan and Brazil than Digg but Digg is still a larger beast altogether.

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