Apple Updates Entry Level Macbook, Pushes Price Up

Apple has updated the white 13-inch Macbook, increasing the price of the device by £15 while the US price remains stable at $999, although at the current exchange rate, this means that UK hardware are for once, cheaper by around £8.

The new laptop comes with an Intel Core 2 Duo processor, a Geforce 9400M graphics processor with 256MB memory, 2GB memory (up from 1GB), 120GB hard disk drive and a slot in DVD writer plus the 13.3-inch LED-backlit display but sticks to its white polycarbonate enclosure (rather than the sexy aluminium unibody chassis).

It is worthy noting that Apple dumped the old Core Duo running at 2.1GHz for a 2Ghz C2D which should be faster and dissipate less heat (it is backed by a 1066MHz FSB rather than the old 800Mhz one).

You do get the iSight camera built in, Firewire and fast wifi but no multi-touch trackpad or mini-displayport.

With the upgrade, the Macbook will be ready to take on the next version of OS X, Snow Leopard aka Mac OS X v10.6, scheduled to come out later this year and should be to Leopard what Windows 7 is to Vista; Faster, smaller and better.

The hardware refresh also opens the way for the OpenCL GPGPU offloading support which will further increase graphics performance.

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Our Comments

Apple's stealth price increase could have been expected. It is very likely that it is the first of many. After yesterday's shares rally and exceptional revenue figures in the last quarter, Apple is in a very strong position to weather the current economic tsunami, especially as some of its competitors like Sony are feeling the pinch.

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