Youtube Will Allow Big Media Firms To Bring In Their Own Ads

It seems that Google is reconditioning its relations with some of its big media partners, apparently by offering them some piece of ad revenues for posting their videos on YouTube.

The technology blog TechCrunch notified that the video website will soon start offering its media partners a share of advertising revenues when their videos appear on the website, irrespective of the fact that who posted them.

In addition to mending ruptured relationship with big studios, the move will also help the website to attract more mainstream video content, which in turn will again help in generating huge revenues for the website.

However, YouTube already allows some of its media partners to sell their own adverts on videos appear on its website.

For instance, CBS sells its own adverts for its videos that appear on YouTube platform, as well as on the video contents that are recognized by the Content ID system of YouTube, the blog notified.

YouTube has long had thorny relationships with its big media partners, with some of them, such as Viacom, even sued the website for letting people to post copyrighted content on its channel.

However, if the story from TechCrunch is correct, then this move would surely offer a win-win situation to both YouTube and its media partners.

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Our Comments

For every recession cloud, there is a silver "opportunity" lining. News that Google and the big media companies like Viacom are starting to cosy up together can only mean good news for the rest of us. As revenues shrink significantly, entertainment companies will have to look elsewhere for other sources of income and that could mean partnering with former foes.

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