In a bid to reinvigorate the appeal of its PS3 consoles, Sony has announced that it is working on a technology to launch Blu-ray/videogame hybrid discs, which would let consumers to access their favourite movies and games using a single disc, sometime this year.
John Koller, director hardware marketing for PS3 consoles, said that the company is endeavouring to come up with a way to launch movies and games integrated on the same disc, so as to bolster offerings of its PS3 consoles.
Quoting the worth of this new venture, Koller said in a statement, “There are a lot of developers who say, we have this game based on a movie, wouldn’t it be great to marry these concepts? We will definitely see this stuff this year”.
Asserting the move as a “curious solution”, Daniel Dawkins, editor PSM3 magazine, said that the Sony requires “a Unique Selling Point” to distinguish its high-priced consoles from those of Microsoft’s Xbox 360.
Another expert, Alastair Upham, ‘DVD & Blu-ray Review’ magazine’s editor, shows more positive attitude towards the new hybrid notion by saying that the idea would give Blu-ray the much deserved boost, as it would appeal to the people who have never tried the format before.
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Interesting proposition. The real question is what advantages this will have over stand alone traditional media. Sony says that it wants the hybrid solution to be a Unique Selling Point but it will need first to educate people while giving them a compelling reason to do buy the combo. There's also the fact that there's a huge discrepancy between pricing of games and movies (for example, Quantum of Solace, the movie, costs £13 while the game costs £40).
(Home Cinema Choice)