Picsel, a little-known tech firm based in Glasgow, Scotland, is taking on mighty Apple over the technology that its iPhone smartphone uses to render pictures.
In a lawsuit filed by Picsel in the United States District Court for the District of Delaware, the company claims that Apple violates its patents which improves the refresh rate of the device (in Picsel's words, rapid redraw patent).
Without the technology, Picsel says, users would be - like many iPhone rivals - experiencing longer screen updates and would affect iPhone's multi touch signature technology. Pinch-zooming and panning documents, websites and images would not be the same.
On their website, Picsel says that, as a dynamic mobile solutions provider, the company provides technology that is currently being used in more than 250 million devices worldwide including handsets from KDDI, Motorola, Nokia, NTT DoCoMo, Palm, Samsung, Sony Ericsson and Sharp.
The company was created back in 1998 and currently has 250 employees worldwide. In July 2007, it won a double Queen’s Award for Enterprise marking its success in International Trade and Innovation.
Picsel is represented by Nixon Peabody LLP, one of the largest law firms in the United States, and unlike clone manufacturer, Psystar, the company seems to have the financial clout to take on Apple.
Tech guru, Guy Kewney also reported that the original GUI demonstrated by Picsel was shown several years ago and demonstrated gesture based zoom which the iPhone appears to emulate.
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Picsel's technology apparently relates to fluid movement ("inertia-based") as well as pinch-zooming which ultimately gave Apple a decisive edge over other competitors including Picsel's own partners - which might explain the company's decision to take on Apple.
(The iPhone Blog)