Samsung Debuts Three New Digital Cameras

In a bid to sway photography enthusiasts, Samsung has announced a range of compact digital cameras that significantly score over its predecessors in terms of performance and features.

Among its newly announced range, the new Samsung IT100 is leading the league all the way with its 12-megapixel sensor, along with 5x optical zooming capabilities and 28mm-wide angle lens, and the most striking feature of the device is its capability of shooting in high definition (HD) movie capture mode.

In addition, the new device also boasts of an exclusive “pause and re-record feature”, which offers users the flexibility to capture different areas of any place in a single file, and thereby saves them from getting indulged into editing tasks.

Along with the impressive IT100, the electronics giant has also launched a couple new cameras, including the 12-megapixel Samsung PL65 and 10-megapixel Samsung PL50, and exclusively for these two devices, the company has introduced an all new “Smart Auto” technology, which with its 11 picture pre-settings facilitate users in capturing the best possible shots irrespective of the lighting conditions.

Moreover, the new devices also incorporate “Smart Album” feature that touts fast and easy storage and image searching capabilities based on contents, dates, themes, and colours.

Available in black, silver, or red, Samsung IT100 have a price tag of £229 and is expected to make its debut in April, whereas PL50 and PL65 cost £119 and £179 respectively.

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Our Comments

You would expect Samsung cameras to command a premium on other brands but expect the new ones just released to be available well below their suggested retail price. The popular Samsung S1065, a 10-megapixel camera costs less than £60. Still, the Korean electronics manufacturer faces competition from a resurgent Kodak and a myriad of smaller competitors like Acer, Benq, Fuji and Olympus at the lower end of the spectrum.

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