Samsung Unveils 5-megapixel Lucido Smartphone

Korean phone manufacturer Samsung is set to launch a new candybar called Lucido, a mid-range phone based on the popular Tocco Ultra smartphone.

The phone, which is the followup to the uber-popular U800, was announced at the recent MWC2009 in Barcelona as the Elitz S7200 and will be launched in the UK by Vodafone next month.

Lucida is a quad-band model, has a 2.2-inch QVGA AMOLED screen (higher contrast, better pictures but no touchsccreen), FM Radio, built-in accelerometer, Bluetooth and a 5-megapixel camera with blur correction and smile detection.

The phone - whose name means Sleek in Italian - includes A-GPS (with Google Maps) and support for up to 8GB microSD as its other quotable features.

Incorporating "premium metal" detailing and a slimline profile, it adopts Tocco's main features but should be available for less (or on cheaper contracts). The phone will be facing tough competition though with the likes LG KC980 or Nokia's N78.

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Our Comments

This is yet another Tocco look alike. Samsung must not fall in the routine that made Sony Ericsson and Motorola so vulnerable to Asian manufacturers like Hyundai, Samsung and LG. The Korean Chaebol needs to toughen up and release more innovative handsets.

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