iTunes Scraps DRM, Introduces Variable Pricing Scheme
Our Comments
Apple controls between 70 (according to Reuters) and 90 percent (according to Times Online). But that could change in the long run as iTunes is no longer seen as the only kid in town. Amazon has shown some impressive qualities and if it manages to produce a music experience as seamless as iTunes (for example through an alliance with Songbird), it could well gnaw away some market share.
Related Links
Going for a more expensive song: iTunes raises prices
http://technology.timesonline.co.uk/tol/news/tech_and_web/article6051017.ece
iTunes UK price hike goes live
http://crave.cnet.co.uk/digitalmusic/0,39029432,49301891,00.htm
iTunes Store starts variable pricing
http://www.electricpig.co.uk/2009/04/07/us-itunes-store-starts-variable-pricing/
Apple iTunes to launch three-tier pricing today
iTunes Store now infected with variable pricing, Amazon still $0.99
http://www.engadget.com/2009/04/07/itunes-store-now-infected-with-variable-pricing-amazon-still-0/
iTunes Price Hike Set to Take Effect on April 7
http://technologizer.com/2009/03/26/itunes-price-hike-set-to-start-april-7/comment-page-1/
Apple's DRM-Free Music: 8 Things You Should Know
http://www.pcmag.com/article2/0,2817,2344520,00.asp
iTunes Music to launch three-tier pricing on Tuesday
http://www.guardian.co.uk/business/feedarticle/8442722
Apple Ups Price of Some iTunes Tracks
http://uk.i4u.com/article24056.html
Apple changes iTunes pricing strategy
http://www.techradar.com/news/internet/apple-changes-itunes-pricing-strategy-590732
iTunes is DRM-free, adds variable pricing
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