LG LF7700 LCD TV Range Gets Some Freesat Love

Korean manufacturer LG has introduced a new range of LCD TV which comes with built in Freesat, the free digital satellite services brought to us by ITV and BBC.

Only Panasonic had ventured along this path before with a range of Freesat-enabled Viera TVs. LG is expected to be as expensive than Panasonic's. Four models in the LF7700 family are currently on offer, available in 32, 37, 42 and 47-inch and will all feature an Ethernet connection, 4 HDMI & USB ports, 24p Real Cinema, Intelligent Sensor II and an invisible speaker.

LG claims that the monitors will have a 50,000:1 dynamic contrast ratio while the two most expensive models comes with TruMotion 100Hz (which should improve high-octane, action movies). All four models should be able to display 1920x1080 pixel, ensuring their Full HD status.

In addition, the manufacturer claims that this LCD range is one of the most environmentally friendly one launched with a power consumption reduced by a whopping 70 percent compared to the previous generation. This comes mainly though the sensor system which adjusts screen settings depending on the lighting conditions in the room (ed: a dark room would mean a brighter screen).

The 32-inch version is set to start at an expensive £700 (or £570 according to other sources) with the 46-inch model hitting a rather onerous £1400, quite a fee to pay to watch BBC and ITV HD. Expect them to be launched next month.

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Our Comments

If you don't give a damn about Full HD content and would only like to get it big, Tesco's selling a 42-inch television for under £400 while LG is flogging a 50-inch Plasma for under £600. All this to say that LG's current range is quite expensive and we'd rather wait for a while.

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