Twitter Relies On Tools and Services, And Not Ads, For Revenue

Twitter co-founder Biz Stone has finally thrown some light on the business model of this highly popular micro-blogging service by mentioning that the website could use tools and services, and not advertising, to generate revenue streams.

The company is developing a wide range of add-on tools and services for the professional as well as business users of the website, with some of these tools being expected to be introduced by the end of the year.

These tools could comprise “lightweight analytics” as well as “directory of commercial accounts” that would validate that various businesses on Twitter are legal. Moreover, the company could also opt for a revenue sharing model with mobile operators at some point.

However, Stone rejected the proposition of selling advertisements on the renowned micro-blogging service at this time, in spite of the fact that advertising revenue serves as the main source of making money for a majority of contemporary online services.

“There are a few reasons why we're not pursuing advertising - one is it's just not quite as interesting to us”, Stone said, “There are no people at Twitter who know anything about advertising or work in advertising. So we don't have anyone there to make or take those calls”, he added.