A brand new technology, OLED, could replace both Plasma and LCD technologies in our lounge at a faster rate than the two dislodged the venerable Cathode Ray Tube (CRT).
The price of Organic Light Emitting Diode technology is expected to fall down over the next few years reaching a more mainstream audience just before the Olympic Games in London in 2012.
Until then, the only screen currently available boosting this technology is Sony's super slim Bravia XEL-1 which costs a staggering £3489 with a 3mm thickness.
It comes with a contrast ratio of 1,000,000:1 and is built using eco-friendly bio plastic material. Still you could save a lot by flying to the US and purchase one over there where it is sold for around $2499.
The Independent reckons that a £5000 Sony OLED television will appear on the market in time for Christmas and the Japanese consumer electroncs giant already has a 21-inch model on display that is HD ready (1366x768 pixels).
Panasonic is also expected to launch 40-inch OLED TV sets in 2011, just in time for the Olympic games. Sony and Samsung have already demoed smaller prototypes which means that the next few years are going to be quite exciting in the field of OLED.
Will they be squeezing plasma and LCD within the next 3 years? Not at the current prices, but they will certainly provide some competition in the very high end of the market. OLED ticks all the boxes; it is more power efficient and thinner than any other large scale technology and can in theory be printed on any surface. If only it was cheaper.
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There are already loads of OLED products on the market but none of them are big enough to warrant more than a few glimpses. For example, many MP3/MP4 players currently have OLED screens and the breakthrough could come in a few months, if Apple launches, as expected, a new 15-inch OLED laptop.
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