5 things Nokia Has To Do To Save OVI

No sooner had Nokia release its OVI online store that all hell broke loose and the Finnish manufacturer suffered some pretty serious PR embarrassments and self-inflicted bruises.

All is not lost though as Nokia can still turn OVI into one monumental success by following and implementing these 5 tips from ITProPortal.com towers as soon as possible.

(1) Copy Apple's App Store

Analyse and identify what made Apple's App store such a success. All developers working on OVI should be forced to buy an iPhone with their own money and play with the iPhone for several weeks in a row. Until, like Apple, they understand the psyche of a modern smartphone user, they won't be able to make a success out of OVI.

(2) Debut Dedicated OVI Phones/devices

The richness of Nokia offering might actually be its weakness. OVI supports more than 125 mobile phones, all with different capabilities and features. Trying to cover all bases was going to be a bad way to start. OVI would be a great way for Nokia to start OVI capable or OVI compatible devices and mobile phones, which just like netbooks, would have a minimum specification.

That could include having a big touchscreen, HSDPA connectivity, a minimum amount of RAM/storage, S60 platform and accelerometer. Doing so would mean that all users with OVI capable devices would share the same experience. Bear in mind that Apple has achieve its massive success only with the iPhone and the iPod touch.