It seems that Microsoft is gearing up to raise the entertainment quotient of its Xbox 360 game console, as in addition to announcing new game controller Project Natal, the software giant is also bringing social networking platforms Twitter and Facebook to the console.
Announcing the new move at E3 video game conference in Los Angeles, the software giant asserted that along with Twitter and Facebook, the company is also connecting internet radio service Last.FM with its signature Xbox 360 console.
Incidentally, console owners who join Xbox Live online game community will get various benefits, such as connecting to Netflix online film rental service.
By the end of this year, members of Xbox Live community will be able to access their accounts on Facebook and Twitter websites using their Xbox consoles, posting updates and connecting with their friends in the manner similar as they might do by using computers or smartphones.
Along with social networking capabilities, the new addition will also let Xbox console owners to enjoy their favourite music streamed directly from Last.FM online radio service.
Commenting upon the collaboration of social networking with gaming, Ethan Beard, Facebook's director for platform marketing, said in a statement, “We expect to be working with all the consoles and platforms. It really is about making games more social. Gaming is incredibly popular on Facebook itself”.
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Microsoft is turning the Xbox into the most open gaming platform on the market and offering much more than what Sony's Playstation and the Nintendo Wii are. Ultimately the Xbox could become just another computer in your lounge and be part of Microsoft's extended network, together with the Microsoft Zune and any Windows Mobile-based handsets.