Taking the interaction quotient of the internet search engines to an entirely new level, Flickr founder Caterina Fake has come up with yet another revelation in the guise of “Hunch.com” - a website that is claimed to be a “social decision engine”.
The website attempts to help users finding smart info over the web by presenting them with a series of related questions, and on the basis of response to these questions, the website shows three most suitable choices to the users.
Hunch integrates its innovative algorithms with the personal traits of the web users, and is touted to be of great use in helping users to make choices in an easier yet effective manner.
The website shows most suited solutions by asking questions from user-created queries, which can also be linked to some trustworthy outside sources to support any suggestion or claims. A user just needs to answer 10 questions to have customised recommended solutions for their main query.
However, if the query asked isn't there in the database of the site, then a user can add it himself. Built like a wiki, the website further enables users to edit most of the questions if they find them inaccurate.
The idea behind hunch is quite interesting and intriguing but whether it can actually make money remains to be seen. The decision making process appears to be long-winded and likely to dissuade users who are impatient. Clearly it could be used as a lead generation tool especially if the engine behind Hunch.com is opened.