Microsoft Hohm Promises To Reduce Energy Consumption

Microsoft Corp. on Wednesday unleashed a new innovative online service that enables consumers to track their household energy usage and offers handy ways to bring their energy consumption down.

The new service, codenamed as “Hohm”, is available in beta for the users in the US at microsoft-hohm.com, and allows users "better understand their energy usage, get recommendations and start saving money”, the software giant said.

This incredible online application employs an advanced analytics engine, designed by the US Department of Energy in collaboration with the Lawrence Berkeley National Laboratory, to put forth cost-effective ideas and other useful feedback on the basis of information that consumers provide.

Microsoft has already been selling solutions to the energy industry since years, and now it is aiming at the household power domain as weakening economy pushed consumers to figure out new ways to save money and the government is set to make the use of renewable energy resources and energy efficiency methods mandatory.

Craig Mundie, Microsoft's chief research and strategy officer, said in a statement, “Microsoft Hohm demonstrates how a combination of advanced software and Internet-based services can help people track, understand and manage their personal energy usage”.

Microsoft has introduced Hohm around a month after Google unveiled its Power Metre, a tool that enables users gauge their power usage right from their desktop.

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Our Comments

Google paved the way for energy saving savviness with various projects like Google Powermeter, through its Google.org arm. Microsoft, one could say, is only trying to catch up but we should not forget that Bill Gates has enlisted the help of many of the world's richest persons, including Warren Buffett, to donate money for good causes.

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