BT Rules Out Immediate Plans To Roll Out Phorm

Written by
Desire Athow

06 July, 2009

Our Comments

Phorm is on a dangerous slope and it seems that BT cannot afford the risk of alienating customers in these difficult times. Other networks are keen to find out whether adopting Phorm or any similar technologies might bring in more revenues to offset any customer losses. The problem though is that someone has to go first to test the waters and that someone is unlikely to be BT.

(Reuters)

Shares in technology firm Phorm plunge after BT announces it has no immediate plans to use its services

(Guardian UK)

Phorm dives as BT gives the cold shoulder to online ads

(Long Evening Standard)

Phorm Shrs Dn 26% As BT Says No Plans Yet To Roll Out Webwise

(Wall Street Journal)