BT Rules Out Immediate Plans To Roll Out Phorm

Phorm, the firm which specialises in tracking online behaviour of web users, saw its shares dropping sharply today in light of the announcement from BT that it has not plans for using the firm’s services in near future. It is interesting to recall that BT’s decision to consider rolling out its Webwise Discover service - which is based on Phorm’s technology - was met with stringent protests from privacy groups. They extensively campaigned against the...