Amazon Could Transform Kindle Into Advertising Platform

In a move that could help Amazon to capitalise on its popular Kindle e-book reader, the online retailer is planning to integrate adverts in the e-books for the device, and paperbacks sold via its on-demand book publishing service. The online retail giant has reportedly filed a couple of patent applications for the technology that would help placing contextual adverts within the content a user downloads to the Kindle e-book reader device. The patents are tagged as...