LG To Debut Next Generation Black Label Chocolate

Korean manufacturer LG is set to announce the successor to its popular Chocolate phone which is set to take on Apple's new iPhone 3GS as early as next month.

There are not many details available around regarding pricing, specs or even the launch date. Snaps uploaded by tech website Pocket-lint shows very minimalist/purist lines with black and red the two colours being used.

The phone will "showcase a highly distinctive design that takes optimal advantage of the device's features and performance" according to the marketing literature .

It also adds that the new LG phone - the fourth model of LG's Black Label series - will be a "disruptive force in conventional mobile screens in an effort to maximize usability yet carry on the minimalist-inspired style and iconic design of its predecessor".

More than 21 million Chocolate mobile phones have been sold in 54 countries snice it launched in May 2006. In comparison, Apple sold 21.2 million iPhones (1st generation and 2nd generation) as of Q2 2009.

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Our Comments

LG will be able to make of the new Chocolate a compelling success if it manages to keep the same ingredients that were present in the first generation Chocolate. Widespread availability, above average specifications, a great price and attractive looks.

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