Phorm Share Price Dives After BT Pulls Out
Our Comments
Phorm adoption appears to be a no-no for internet service providers for now. In the hindsight, Phorm's problems stemmed from the initial mistake BT made by enrolling its own customers on a trial basis. Had this not happened, Phorm might have thrived under the radar and implemented by BT as Webwise.
Related Links
BT Group puts Phorm advertising technology on hold
(Financial Times)
Advertising group Phorm sees shares dive 40pc after BT opts out of web service
(Telegraph)
Phorm shares fall as BT opts out
(BBC)
(ZDNet)
Phorm plunges as BT mothballs targeted ads service
(Guardian)
Phorm shares plunge 30% as BT shelves deal
(Times Online)
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