Windows 7 Prices Shot Up As Microsoft Pulls Promotional Pricing

Prices across the country of Microsoft Windows 7 Operating system - both Professional and Home Edition - have been hiked up after what initial stocks were sold within hours.

Microsoft Store UK now has a banner saying that the "Window 7 promotional pricing no longer available", a sign that will surely make many furious.

Pre-orders for Windows 7 have only started on Wednesday morning at 8am across the country; sales however have been hampered by a massive surge in traffic to online retailers which were selling the much sought after operating system.

Amazon increased the price of the cheaper version of Windows 7 to £74.97, with Windows 7 Professional reaching £179.97 and Windows 7 Ultimate E pegged at £189.97.

Amazon however operates a pre-order price guarantee. I the Amazon.co.uk price decreases between the time you place your order and the release date, you'll be charged the lowest price.

DSGi, the owners of Currys, Dixons and PC World, have confirmed to Techradar that Windows 7 has been its fastest selling operating system to date, although this is just the beginning.

The company is one of the only one remaining that is currently charging the initial price of £44.97 with free delivery for Windows 7 Home Premium and £89.97 for the Professional version.

Dixons says that "the offer will end August 9 2009 or while stocks last and will only charge the customer's card on despatch of the item". This means that buying the software on their website doesn't mean that customers will get it, until their card is debited.

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Our Comments

Microsoft has priced its operating system at £79.99, £189.99 and £199.99 respectively. The price difference between the Professional and Ultimate edition is ridiculously low, so low in that we don't even know why Microsoft should bother having the Professional version in the first place.

Related Links

DSGi talks up record Windows 7 sales

http://bit.ly/12A5ij

Microsoft Store UK

http://bit.ly/BX0t9