Barnes and Noble Unveils World's Biggest eBook Online Store

In a bid to take on Amazon’s popular e-book service Kindle, Barnes and Noble bookstore chain has unleashed what the company bills as the world’s largest online e-book store selling more than 700,000 titles.

The company is selling digital titles for a software application that runs on a wide range of devices including Apple iPhone, the iPod Touch, the Blackberry device, as well as Windows and Mac powered desktops and notebooks.

The company further asserted that it would enable its e-book store to be accessed through a new wireless portable e-reader device being developed a UK-based technology firm Plastic Logic, and that the device is expected to hit the market sometime around next year.

Initially the store will be open only in the US and it will allow book enthusiasts to buy e-books, in the epub format with DRM, on a wide range of devices.

Touting the new launch, the president of BN.com William J. Lynch said, “Today marks the first phase of our digital strategy, which is rooted in the belief that readers should have access to the books in their digital library from any device, from anywhere, at any time”.

The new reader app from Barnes and Noble is based on technology from Fictionwise, an online book seller the company acquired for $15.7 million this year.

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Our Comments

Bold step from Barnes and Noble to catch up with Amazon and others. It is interesting to find out as well that B&N is releasing its own ereader which uses the widely used ePub format. This means that you should be able to read the content on the iPhone, Sony's Reader, and even Android, given the right reader.

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