Business Continuity - It Ain’t What You Do; It’s The Way That You Say It…

The very best recovery plans in the world may ultimately come to nothing if, in a real crisis, those tricky communications aspects are handled badly.  Many people ignore the fact that getting the right message across, in the right way, to your key stakeholders can be as important as the recovery activities themselves.  History and the recent credit crunch, are littered with the casualties of poor crisis communications, with some organisations suffering severe...