Orange Takes Over Blyk's Consumers
28 July, 2009
Our Comments
A mobile phone service completely subsidised by advertising might have been a great idea back in the days when the recession was a remote possibility but now, Blyk can no longer sustain its business. We'd also be curious to see how long Spotify, which relies on the same strategy to survive, will last.
Related Links
Blyk ditches MVNO model for Orange partnership
(Mobile Entertainment)
Blyk partnership with Orange to signal end of free mobile credit model
(Mediaweek.co.uk)
Blyk Will Close Its UK Ad-funded Mobile Service Next Month
(PC World)
(The Register)
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