LG BL40 Chocolate Smartphone Officially Presented

Korean Manufacturer LG has unveiled its second generation chocolate phone, the BL40, which was briefly outed back two weeks ago and will come with some fantastic features.

There's that gorgeous 21:9 ultrawide 4-inch LCD display that can display 800x345 pixels and therefore makes it ideal for cinematic video footage (but watch out for crappy 4:3 videos from Youtube that will appear distorted). The candybar's screen is covered with a tempered glass.

LG has also thrown in a 5-megapixel camera with with Flash, Active shooting UI and Schneider-Kreuznach certified lens. Other features include HSDPA, WiFi, GPS and an inbuilt card reader.

LG has also chosen a Dual Screen UI, which basically splits the screen in two, which will be overlaid over the Korean phone maker's own proprietary operating system.

The phone will be available in Q3 (ed: we are already in Q3) in 54 countries; prices and availability are yet to be confirmed but expect the phone to be sold on £40+ contracts.

Skott Ahn, CEO of LG Mobile, said: “Although much of the interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4.0-inch screen in terms of viewing pleasure and ease of use.”

The BL40 is the fourth member of the Black Label series which LG launched backed in 2006. The first Chocolate sold more than 21 million units.

Our Comments

The BL40 is only 10.9 mm thick and it is a shame that the phone, which doesn't come with an AMOLED screen, is based on a proprietary OS rather than say, Googl'e Android. Samsung, LG's archrival, already has an Android-based smartphone coming up soon. LG could end up playing catch up.

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