Apple has been caught red-handed trying to prevent a father and his daughter from revealing or even discussing about an incident involving an exploding iPod touch device.
Ken Stanborough purchased the personal media player for her daughter from Argos but he told the Times that he had to drop the iPod Touch after it start making a hissing noise,
"I could feel it getting hotter in my hand, and I thought I could see vapour", Mr Stanborough declared, adding that "within 30 seconds there was a pop, a big puff of smoke and it went 10ft in the air".
Surprisingly enough, Apple, rather than retailer Argos, handled the case and rather than getting a £162 refund for a defective iPod touch, a letter from Apple's legal department was sent to Mr Stanborough.
In it, the company said that it would give a refund on the condition that the recipients agree to keep the terms and "existence of this settlement agreement completely confidential" or otherwise face the wrath of Apple's legal team.
It is not the first time that Apple becomes embroiled in exploding iPod cases; Amy Clancy of Kiro7, a Seattle-based TV station, reported last week about dozens of documents that showed that there have been scores of exploding or burning of iPod incidents in the past.
All other parties involved in the Stanborough case - the Trading Standards Institute, Apple and Argos - all refused to comment on the incident.
Apple's response to this kind of incident is symptomatic of the way Apple deals with its own brand reputation. Because the company is notoriously protective of anything associated with it, it will often resort to what some will call a "heavy handed approach" to deal with seemingly trivial matters.