Sony Follows Loewe With Cunning TV Scrappage Scheme

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Sony UK general marketing manager Matt Coombe said: "The campaign itself offers customers the advantages of swapping old for new rather than simply throwing away - encouraging old televisions to be responsibly disposed of. "Another important element of this campaign is the reassurance for our customers that Sony will help them through the digital switchover. We understand that peace of mind is currently high on priority lists at this difficult economic time."

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