Apple App Store Reaches Two Billion Downloads Mark

Apple's charismatic CEO, Steve Jobs, has announced earlier today that the company's App store has managed to push more than two billion apps in just over 14 months, which is equivalent to around 4.6 million apps downloaded every day.

Jobs enthusiastically claimed that "the App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it" and for once, we have to reluctantly agree with the guy with the turtleneck sweater from Cupertino.

There are now more than 85,000 applications available for the iPhone and the iPod Touch devices with around 50 million of those little gadgets flogged worldwide (that means that on average each iPhone/iPod Touch user downloaded 40 apps).

Both the iPhone and the iPod Touch are currently on sale in 77 countries worldwide and serve as the development platform for more than 125,0000 registered third party application coders.

Apple also revealed that more than 500 million apps were downloaded over the past quarter alone which equates to around 5.5 million apps downloaded every day. The iPhone launched on the 10th of July 2008, hit the 1 billionth mark on the 23rd of April and the 1.5 billionth download on the 14th of July.

The average daily downloads on the 14th of June was 4.1 million while in April 2009, that was only around 3.5 million a day. What does that mean in plain English? Well the RATE at which iPhone Apps are downloaded is increasing by an average of around 50 percent every six months.

Our Comments

Analysts reckon that Apple must be getting up to $110 million in revenue per quarter through the App store. We reckon that this number is likely to skyrocket and easily reach half a billion dollar by next year, especially as the number of iPod Touch and iPhone users explode and as more "serious" developers start taking Apple's platform seriously.

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