Brits Spend 30 Hours A Week On The Web

A survey carried out by comparison website USwitch.com found out that British web surfers spend on average 30 hours a week online, that's a staggering four hours 17 minutes every day of the week.

The research also found out that 93 percent of those who responded, use online shopping and more than 80 percent use the internet to manage their finances through internet banking or to submit their tax returns.

When at the office, an average web surfer spends five hours on the net, two for work and three for leisure. The fundamental issue though is that those who work on the web normally tend to blend work AND leisure like opening their personal Facebook with their usual web-based Office email accounts.

A third of 2700 respondents did not use the internet at work though while during weekends, users tend to spend as much time on leisure as when working. Surprisingly though, only 25 percent say that they use social networking websites on a daily basis.

Jason Glynn, Commercial Manager at uSwitch, said that the results show that the internet now has a huge impact on people's life and that broadband is rapidly becoming a necessity, "as important to our quality of life as gas or electricity" he added.

Our Comments

The results come on the day when the official results of the IAB shows that advertising on the web has surpassed television in the UK. The amount of time spent on the web is bound to increase as more people get connected to the internet via their smartphones 24 hours a day, 7 days a week.

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