Apple Shows UK Networks Who's The Daddy With iPhone Saga

Still, Apple's PR master coup, as the Telegraph coined it, leaves the mobile phone operators in the position of the prey, rather than the predator, a situation they are not used to. Before the iPhone, it was the networks who dictate their terms and conditions.

Apple managed to do quite the opposite, even asking for what was once considered as taboo; demanding a share of future user revenues.

But this will certainly not go without consequences, the iPhone saga has shown that Apple can induce dissensions and mistrust in one company, even at the highest levels.

The Telegraph says that "even Guy Laurence, Vodafone’s UK chief executive, is thought to have been excluded from the discussions" while only around a dozen people at Orange (out of more than 100,000 employees that France Telecom has) knew about the transaction.

Even fewer Apple UK staff were aware of the discussions it has emerged. Even more incredible is that Apple conducted talks simultaneously with Orange and Vodafone without both parties being aware.

Just like that gorgeous ladette going to two dates one after the other with the boys blissfully unaware.