Adobe Debuts Notus, A Flash-based App Builder For iPhone Platform

Apple apparently learnt this morning that up to six applications on the App store were actually produced using Notus, which is an Adobe project that allows designers to create iPhone content using Flash's Integrated Developer Environment.

This is not Flash on the iPhone or even AIR (Adobe's Integrated Runtime), but more "Apps for iPhone built using Flash tools". Adobe has provided with a bunch of details at adobe.com/go/iphone and the announcement follows this morning launch of full Flash, version 10.1, for mobile devices.

Notus will be initially targeted at the entertainment and gaming sector where most of the revenues on the App store is made.

Two of the applications that were created using Notus, "Just Letters" and "Fickle blox" have been on the App store for around a week and have passed Apple's stringent approval procedure with flying colours.

Matt Pollitt, a developer from ustwo™ studios, a digital UI design company that develops "user experiences" for some of very well known consumer brands, said that it would make life for creative staff much more easier since they will be working in the more familiar Flash environment.

He reckoned that the turnaround time could possibly be cut by 10 at least and will possibly help Adobe massively grow its developers' userbase well beyond the XCode environment.

By literally hiding the code away, Notus allows the designers to concentrate on what they do best, providing them with the opportunity to "quickly and easily create dynamic graphic systems for a platform previously out of reach for those without a C++ background".

ustwo developed a proof of concept (or technical showcase as they called it) called Ballitz which ran flawlessly on current and last generation iPhones and iPod Touch. The hardware on the iPhone 3GS and the latest iPod Touch is more than capable of handling Flash if properly coded.

Early previews of what's in store shows that some Flash applications recompiled for the iPhone platform just need a bit more fine tuning before they are released.

Anyhow, the cat is among the pigeons and Apple won't be able to say that it that Flash on its devices is crap. Once the Flash genie is already out in the wild, it will be very difficult for Apple to put it back.