Arqiva To Label VOD Service As SeeSaw

Leading transmission firm, Arqiva has finally confirmed that its proposed video on demand service(VOD), based on the collapsed Project Kangaroo, will be referred to as SeeSaw.

Arqiva has reportedly already initiated talks with BBC Worldwide and Channel 4 for content and the details of its programming deals are likely to be announced in near future.

It is important to note that Arqiva completed the legal formalities for the acquisition of technology from the short lived joint venture of ITV, BBC and Channel 4 which ran into trouble with the Competition commission.

Expressing his enthusiasm at the prospect of the new service and its rate of progress, Pierre-Jean Sebert, chief exec of Arqiva said that "The project is on track to launch to market within the next few months. We will announce further details of the service in due course."

The video on demand service from Arqiva is likely to be slightly low key as opposed to Project Kangaroo, however it chances are pretty high as more and more people are looking for such solutions.

Interestingly the announcement from Arqiva comes close on heels of Mipcom conference in Cannes where major stakeholders of the audiovisual content industry gather for discussions related to the sector.

Our Comments

So Kangaroo is not dead after all, it is only resuming life as a different project. Video On Demand, paid for or free, appears to be, literally, the killer application for fast broadband services in the UK. In a sense, our country leads the rest of the world (and that includes the US), due partly to the existence of the iPlayer, a project that forced the rest of the competition to up its game.

Related Links

Arqiva VOD service named SeeSaw

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Arqiva confirms SeeSaw brand name for VoD service

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Arqiva: 'VOD platform to be called SeeSaw

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Arqiva sticks with SeeSaw

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