7Digital Launches In US, Unveils New Blackberry App

UK based online music content provider 7digital has unveiled a new app for BlackBerry smartphones through which its users will be able to download music from 7digital’s extensive catalogue of nearly 8 million tracks.

One of the interesting features of this new DRM-free service is the fact that BlackBerry users can opt to download tracks with a lower bit-rate while on they are on the move and at a later time the app will automatically updated the tracks in to high quality tracks when a faster Wi-fi connection becomes available.

7digital boasts of having a rich catalogue of music tracks in DRM free 320kbits/s format which it claims offers better quality than those of offered by its competitors.

The company is rolling out the service in US at a rate of 77c per track while its albums are priced at $7.77 each making it significantly lower than the per track priced charges by Amazon and Apple.

Though not much is known about 7digitals tie-ups with major record labels in the US, analysts believe that 7digital can still make money while selling at lower rates and it does have the potential of undercutting iTunes.