UK based online music content provider 7digital has unveiled a new app for BlackBerry smartphones through which its users will be able to download music from 7digital’s extensive catalogue of nearly 8 million tracks.
One of the interesting features of this new DRM-free service is the fact that BlackBerry users can opt to download tracks with a lower bit-rate while on they are on the move and at a later time the app will automatically updated the tracks in to high quality tracks when a faster Wi-fi connection becomes available.
7digital boasts of having a rich catalogue of music tracks in DRM free 320kbits/s format which it claims offers better quality than those of offered by its competitors.
The company is rolling out the service in US at a rate of 77c per track while its albums are priced at $7.77 each making it significantly lower than the per track priced charges by Amazon and Apple.
Though not much is known about 7digitals tie-ups with major record labels in the US, analysts believe that 7digital can still make money while selling at lower rates and it does have the potential of undercutting iTunes.
It is a shame though that 7Digital prices most of its tracks in the UK at more than £1 with those purchased as albums costing around 75p. Still, it is good to have other alternatives to the likes of Amazon and iTunes. 7Digital is also collaborating with Spotify as well to offer downloads to those listening to streaming music.